About the Evil Bald Genius

EBG women's mentor headshot

Jon McCulloch, a.k.a. The Evil Bald Genius

If you're a business owner working in pretty much any industry, and you’re struggling to attract the right clients, charge fees to make it all worth your while, and make it all happen reliably and predictably…

... then your day is about to get a lot better.

Because if you fix those three problems you'll fix almost ALL your others, too.

And that's what I can help you do.

Fair Warning: it’s simple but not easy, so if you’re not prepared to put in the work, stop reading now.

Grumpy and autistic husband, father, business owner, author, speaker, and fearless and outspoken small-business advocate...

I want to talk to YOU

But be aware — my scathing and uncompromising style and language are for neither the sensitive nor the faint-hearted.

If you look hard enough, you’ll see there’s something guaranteed to offend everyone.

But that’s OK because I'm not in the business of winning friends and influencing people if it comes at the expense of hiding or obfuscating the truth about what it takes to succeed legally, morally, ethically, and entirely above board in business in today’s dire and uncertain economy, despite Brexit, pandemics, recession, and incompetent governments.

So if you’re looking to have your hand held and your fevered brow mopped with gentle, loving hands, you won’t like me.

On the other hand... if you’re seri­ous about dramatically improving your bottom line within the next six months, you’re prepared to roll your sleeves up and get stuck in to some seriously hard work, and you’re not timid, faint-hearted, or unwilling to ruffle a few feathers, tread on a few toes, and piss off more than a few of your stuck-in-the-mud competitors by defying industry norms...

... then I'm the Fluffy Bunny you’ve been looking for.

To work with me you must be...

  • Running an ethical and moral business.
  • Moral and ethical in yourself.
  • Committed to changing behaviours you've had relentlessly drummed into you since childhood.
  • Ambitious and determined to do what needs to be done.
  • Willing to take my advice without second-guessing it.
  • Prepared to knuckle down to some serious and uncomfortable work.
  • Ready to ruffle feathers and step on toes.
  • Solvent and willing to invest an eye-watering sum of money to get my help
  • Possessed of a great sense of humour and willing to forgive my charmingly insensitive and inept autistic tendencies when it comes to social graces.

If that's you, then maybe we could work together.

You can learn more about working with me here.

Three ways to get my help

The Book

The Well-Fed Freelancer. It's for ambitious and determined  individuals who are struggling to grow a thriving business. 

This book shares a very different way of looking at your business.

It's also an excellent place to start if you're not already familiar with me and my work.


If you're looking for an entertaining, insightful, but decidedly not mainstream or conventional speaker for your event or guest on your podcast, then I might just be the Fluffy Bunny for you.

I can write, speak, and comment on all areas of marketing, sales, and business development for SMEs, although be aware my style isn't for everyone.


This is working one on one with me so you have my personal attention focused on fixing your business.

It's for individuals as well as larger companies and corporates who recognise they need to change the way they do things but are struggling with exactly what to do and how to do it.