The 10 Commandments

The Commandments

1

Thou shalt not waste time and energy worrying about things thou cannot control

2

Thou shalt focus on fundamental principles rather than on tactics

3

Thou shalt not break thine own rules or compromise thy values

4

Thou shalt not allow customers or clients to cross thy boundaries or break thy rules

5

Thou shalt have extreme clarity in thy business

6

​Thou shalt have a robust tried, tested, and proven marketing system

7

Thou shalt work with only the best customers and clients​

8

Thou shalt serve, not sell

9

Thou shalt not work for free

10

Thou shalt do the right thing

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