Jon McCulloch, The Evil Bald Genius
This is not a business website in the conventional sense.
It is not here to persuade you, motivate you, reassure you, or walk you gently toward a decision.
There are no funnels, no lead magnets, and no attempt to hold your attention longer than it deserves to be held.
If you choose to stay in touch, the door is open — but it is not pushed through.
What you will find here are ideas.
They are not optimised for reach, for social performance or virtue signalling, nor softened to avoid disagreement.
Instead, they are written to remain intact when disagreement arrives.
I have spent most of my working life inside commerce — pricing, positioning, sales, leverage, autonomy — and long enough inside it to see how easily technique replaces thought, and how quickly language becomes a substitute for judgement.
This site is an attempt to reverse that.
I am not interested in scale for its own sake, building an audience, or being visible everywhere, agreeable to everyone, or relevant to the moment.
I am interested in clarity.
Clarity about what work is for.
Clarity about what autonomy costs and why most people remain trapped in systems they claim to resent.
And clarity about the difference between appearing competent and being competent.
The essays here are written in that spirit.
They assume a reader willing to tolerate discomfort, ambiguity, and the cost of being wrong.
They do not flatter or rush, and they do not conclude with instructions.
Read them slowly, or not at all.
This site is not for everyone.
Nor is it intended to be.
It does not drip-feed you tactics, hacks, frameworks, or “actionable steps,” or tell you what to post, how to grow faster, or how to extract more leverage from an environment you do not control.
It is not for those who want reassurance and approval, confirming their instincts are sound, their struggles normal, or they are only one clever idea away from relief.
It is not for people who believe authority can be manufactured, gravitas performed, or autonomy outsourced to systems they do not own.
If you are impatient with ambiguity, hostile to restraint, or uncomfortable with the idea that some problems are structural rather than personal, you will find little of use here.
This is not a place for optimisation addicts, audience builders, or people who mistake visibility for influence.
Nor is it for those who need constant feedback, applause, or a sense of belonging before they are willing to think independently.
I am not interested in convincing you.
This means some pieces will remain unfinished. Some lines will go unexplained.
If reading this leaves you feeling dismissed, irritated, or vaguely offended, you should trust that reaction.
It is accurate.
If, instead, you recognise something here — not agreement, but recognition — then you are free to continue.
I make no promises and guarantee no outcomes.
Nothing here is urgent.
There is only a body of work, offered without pursuit.
Do with it what you will.
If anything here holds, the work begins below.
The full list of essays is here.
Nothing here requires agreement.
Only attention.
If you wish to receive occasional letters, you may.
They are written in the same spirit as the work above.
They are not summaries, promotions, or reminders to pay attention.
No schedule is promised, and no obligation implied.
My rules of engagement are here: evilbaldgenius.com/rules-of-engagement.
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The Evil Bald Genius