How to attract only the best clients, sell to them at top rates, fees, or prices and have it all happen for you as reliably and predictably as clockwork

EBG women's mentor headshot

Jon McCulloch, a.k.a. The Evil Bald Genius

If you're a business owner and you're tired of working too hard for too little reward, then your day is about to get a lot better.

When we decide to strike out and run our own business we tend to take the blinkered approach of the practitioner. 

In other words, we tend to believe so long as we're good at what we do, then clients and customers will surely beat a path to our door.

This is untrue.

In fact, the truth is most business owners have one more more of the following challenges: 

  1. They struggle to attract the right clients on demand.
  2. They struggle to sell consistently at a high-enough price to make their work profitable.
  3. They struggle to make any of it happen reliably and predictably.

If you can fix those, you fix virtually every other problem you have, too.

And that's what I do: I help freelancers, coaches, consultants, and other providers of professional services create powerful systems and processes to attract the right clients, sell to them at premium rates, fees, and prices, and do so  reliably and predictably, and all without acting like the hired-help, working for free, and begging for the work by offering gouging discounts.

My methods are unorthodox to the point of being maverick.

They are legal, moral, and unimpeachably ethical but are not to everyone's taste.

As a consequence, you will need to be stoic, resilient, and assertive if you want my methods to work for you.

If those qualities are beyond your ability to exhibit or develop you may as well stop reading right now.

Two ways to get my help

The Book

The Well-Fed Freelancer. It's for ambitious and determined  individuals who are struggling to grow a thriving business. 

This book shares a very different way of looking at your business.

It's also an excellent place to start if you're not already familiar with me and my work.


This is working one on one with me so you have my personal attention focused on fixing your business.

It's for individuals as well as larger companies and corporates who recognise they need to change the way they do things but are struggling with exactly what to do and how to do it.