How to attract only the best clients, sell to them at top rates, fees, or prices and have it all happen for you as reliably and predictably as clockwork

EBG women's mentor headshot

Jon McCulloch, a.k.a. The Evil Bald Genius

If you're a business owner and you're tired of working too hard for too little reward, then your day is about to get a lot better.

When we decide to strike out and run our own business we tend to take the blinkered approach of the practitioner. 

In other words, we tend to believe so long as we're good at what we do, then clients and customers will surely beat a path to our door.

This is untrue.

In fact, the truth is most business owners have one more more of the following challenges: 

  1. They struggle to attract the right clients on demand.
  2. They struggle to sell consistently at a high-enough price to make their work profitable.
  3. They struggle to make any of it happen reliably and predictably.

If you fix these problems, you fix virtually every other problem you have, too

And that's why you might want my help: I help freelancers, coaches, consultants, and other providers of professional services create powerful systems and processes to attract the right clients, sell to them at premium rates, fees, and prices, and do so  reliably and predictably, and all without acting like the hired-help, working for free, and begging for the work by offering gouging discounts.

If you work with me you'll get a premium service to bring you measurable and trackable results in terms of cold hard, cash. 

My time and expertise never come cheap and I don't hide the fact I'm here to sell my services, so you'll need to be solvent and willing to invest an eye-watering sum of money to get my help. 

For this reason you won't be getting a discount, free advice, or a sales pitch thinly disguised as a "discovery call".

My methods are unorthodox and contrarian to the point of being maverick.

While they are legal, moral, and unimpeachably ethical, there is no denying they are not to everyone's taste. Moreover, I, as an individual, am not to everyone's taste, either.  You will find I am not for the faint of heart or the easily offended. 

As a consequence, you will need to be stoic, resilient, and assertive if you want my methods to work for you. You will also need a certain strength of character to work with me.

If those qualities are beyond your ability to exhibit or develop you may as well stop reading right now because I am not the fluffy bunny you're looking for.

But, if you're still with me you can learn more about working with me here.

Three ways to get my help

The Book

The Well-Fed Freelancer. It's for ambitious and determined  individuals who are struggling to grow a thriving business. 

This book shares a very different way of looking at your business.

It's also an excellent place to start if you're not already familiar with me and my work.


If you're looking for an entertaining, insightful, but decidedly not mainstream or conventional speaker for your event or guest on your podcast, then I might just be the Fluffy Bunny for you.

I can write, speak, and comment on all areas of marketing, sales, and business development for SMEs, although be aware my style isn't for everyone.


This is working one on one with me so you have my personal attention focused on fixing your business.

It's for individuals as well as larger companies and corporates who recognise they need to change the way they do things but are struggling with exactly what to do and how to do it.