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Simple: attract better clients and sell more stuff to them at higher prices, and have the sales delivered to you by a hands-off, mostly automated pipeline you have chugging away in the background.
That's why you might do well to get my help (just like the guys and gals below did).
Getting my help is easy and always begins with answering a few simple questions.
Jon McCulloch, The Evil Bald Genius
Author, speaker, business mentor, and autism advocate
I’ve worked with Jon since November 2018, and in the 7 or so months it’s tipped my way of thinking and how i approach my consultancy business upside down (for the better).
Jon will make you face the music and hold you accountable if you’re running around like a blue arsed fly.
It’s uncomfortable and goes against what you "know"... but guess what?
I recommend Jon to any business owner I see going through the same overwhelm and chaos I was facing.
Long may the uncomfortable change continue.
Ant Manson, Manson Consulting
I met Jon around two years ago now and it's been life-changing.
When I met him I was doing pretty well as a personal trainer but having to work a TON of hours for it, both in the gym AND online.
With his help, I've managed to do all my coaching online (bar 1-3 hours of PT for people I WANT to train) and I've increased my prices by almost 12x!
I work with people I respect, and they respect me, are hard-working, get results... and above all else are willing to invest well to work with me.
I can't recommend him enough.
I work as a coach and also run an accountancy practice with my partner, Kevin. We actually began putting Jon's methods into practice from 2012 when we saw him co-present at Chris Cardell's Gold Mastermind Group and read his book, Grow Your Business Fast and joined what then was his Inner Circle. We embraced his methods around premium pricing and premier positioning, and it completely changed our working experience in terms of less stress and higher profits. We ditched problem clients, raised prices and organised our work to suit our priorities.
We'd still be charging low prices, dealing with difficult clients and working too many hours if it weren't for Jon.
After following his methods for a time we applied to join his Elite programme, which has been a great way to accelerate progress and meet like-minded people along the way.
When it comes to clients, Jon's focus is on quality over quantity. He taught us how to command more respect and therefore higher fees, and to repel the type of clients who are difficult to work with. We found it wasn't an overnight fix but a gradual, powerful transformation. Although some of his programmes are time-limited, you'd be wise to tune in to him long-term. He covers a whole spectrum of ideas from global mindset issues to intricate copywriting techniques. It's all good stuff and you can't learn everything in a few weeks.
I wholeheartedly recommend working with Jon because he's a true expert in his field and has a very honest, no-nonsense approach when helping his clients. If he's trying new strategies and tactics out himself, he lets you know when they work and when they don't. This is what sets him apart from other experts who tend to only tell you about their successes, and it gives you the confidence to go down a path he suggests when he says it works. Although Jon is very confident in his abilities, he never lets his ego get in the way of telling you the truth.
If you are prepared to put in the hard work and follow his guidance, then Jon's your man. If you want a magic bullet then you're barking up the wrong tree. If you aren't prepared to work to his rules, he'll stop working with you. Having witnessed the success he's achieved with us and other clients, I think you'd be crazy not listen to him and follow his advice.
Of course, you have to be prepared to invest in yourself as he doesn't come cheap. Jon would never suggest you go into debt to get his help (unlike some less scrupulous experts), so make sure you're in the right place financially to commit to working with him. If you can afford him, then don't hesitate.
Vicki La Bouchardiere
When I started working with Jon, I was a recovering entrepreneurial failure. Today I run a very successful global business, I’m in the Top 0.1% of my industry, and Jon McCulloch has and continues to play a significant part in my success. Jon's copywriting skills are world class, that alone is worth any price he asks - and his marketing prowess and understanding of how to make a small business astonishingly profitable is equally invaluable. His mentorship has been priceless to me - not just from a marketing perspective, but from an entrepreneurial one. I’ve probably paid Jon a very healthy six figures over the years, but I know this (and this is the ONLY thing you should be concerned about), my return on investment has been astonishing.
Initially Jon helped me by critiquing my copy on the landing page of my sales funnel that took my business from zero to a million in less than 4 years. And the only reason it took that long is because I held back the reigns to ensure my client experience wasn’t detrimentally affected by growth.
He then helped me structure my business model, including teaching me how to build a continuity model which liberated my financial life - and today is the most profitable part of a very profitable business. So he not only helped me find thousands of clients, he helped me retain them.
There’s a plethora of other ways Jon has helped me, but I’d be here all night if I listed them.
Jon doesn’t suffer fools gladly, yet the man has a heart of gold. He’s genuinely one of the rare one’s dripping with integrity. He's one of my favourite people on the planet because the guy says it like it is, doesn’t dress up the truth in superfluous language, and isn’t attached to whether you like him or not - however he ALWAYS comes from a place of wanting to serve you to the best of his ability - even if tries to convince you otherwise.
Should you work with him, and to my mind you’d be insane not to, you have my word you’re in the safest of hands.
So in summary, I’ll say this: if you DON’T do this, you will live to regret it. And it’ll cost you much more than whatever Jon will ask of you to invest in his services. A good servant is worth their hire. A great one is priceless.
Finally, just in case there is an elephant in the room, to be clear: I don’t have any affiliate arrangements with Jon, I don’t get any special deals, and I don’t get preferential rates for speaking my truth about my experience of Jon McCulloch.